Ordinarily you are selling to or buying from the entrepreneur.
Entrepreneurs like to be respected.
To sell to the entrepreneur you need to be strong and committed. These are the traits of the entrepreneur so strong internal power is required. To supply you must deliver quality product on time and at the right price. Any failure would alarm the entrepreneur and as a personal affront. Trust wins the day and the entrepreneur we are sure, from statistics will remain a loyal buyer.
Buying from the entrepreneur is an easier ride. This is exactly what the entrepreneur wants. He/she will commit to achieving the delivery, service levels, price and the quantity required. It is their name on the product.
The entrepreneur’s reputation is at stake, here. As a buyer, play on that and you will be aligned with the entrepreneur.
You may be asked to provide references, verification of the experience and all sorts of other marketing material.
Go with the ride, you never know where it may lead you.
It will be fun.