The gold prize at the end of the rainbow

Looking back into history entrepreneurs have generally come from the inventor class. Between 1830 and 1850 more patents were registered in the UK than in the previous two centuries put together.

This was an ‘age of development’, never seen before.

Change facilitation, as it is known today, or creativity, was a fundamental behaviour of the ‘then’ entrepreneur.

Their inventions and the optimistic creativity they held, and as they could create new possibilities, they forged change in the way the ever-increasing population ‘did things’. This was the result of their work and perhaps their overall driving force.

And it remains so today.

They could see if they ‘got it’ right, there would be a massive market for their products.

By changing behaviour, results will also alter. From those results further development and a supply chain naturally expanded. The creation of a patent will take a whole host of smaller entrepreneurs and businessmen along for the ride.

One of the more interesting issues with such inventions is the identification and designation of such products. Much of it becomes eponymous with the goods.

‘Goodyear’ tyres.

‘Mackintosh’ raincoats.

‘Hoovers’ for air suction cleaning.

And more recently ‘the Dyson’.

The naming of your invention for the product and behavioural change is the gold prize at the end of the rainbow.